Tourist quality (Q)

Any tourism company can opt for the Q mark for Spanish Tourism Quality, a quality mark awarded by the Institute for Spanish Tourism Quality - ICTE.

For quality tourism

Any tourism company can opt for the Q mark for Spanish Tourism Quality, a quality mark awarded by the Institute for Spanish Tourism Quality - ICTE.

AENOR is responsible for carrying out audits to ensure compliance with the requirements established in the Reference Standards, in order to ensure a quality, safety and professional service.

Q Certificate of Tourism Quality

AENOR certifies tourism quality, guaranteeing safety, professionalism and excellence.

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Benefits for your organization:

  • Increase customers and achieve customer loyalty.

  • Optimize resources and reduce costs.

  • Promote the establishment.

  • It demonstrates its commitment to the customer, offering a quality service.

Benefits for your customers:

  • Guarantee the quality of the products and services offered by the organization.

  • It demonstrates the commitment of the certified establishment to achieve full customer satisfaction, meeting the needs and exceeding their expectations, offering excellent service.

Sectors and experience of the Certification

Related Industries

This certification is a useful tool aimed at any tourism entity that wants to offer its customers a quality service, according to their expectations in the following sectors:

For other sectors, AENOR will be happy to guide you.

Integration with other systems

Due to its organisation and structure, the Q Tourism quality certification is compatible and can be integrated with other management systems, (such as UNE-EN ISO 9001, UNE-EN ISO 14001 and  ISO 45001), with the EFQM Excellence model and with the rest of the services certified by AENOR.

Our experience

AENOR carries out audits in all these sectors to award the Q for tourism quality. In addition, AENOR is a full member of all the sectoral certification committees where the Q mark for tourism quality is awarded.

Find out about all the training available in Tourism Quality

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