Commercial quality of REPSOL service stations

What is the commercial quality of REPSOL service stations like? Discover the company's commitment to excellence.

A commitment to excellence in the quality of service throughout the REPSOL Service Station network

The AENOR Commercial Quality certificate demonstrates the level of quality in all service stations in the REPSOL network in accordance with the standard UNE 175001-6 "Quality of service at service stations".

"You have entered a Repsol service station and we thank you for your trust. Precisely because you are at the heart of our operations, we count on the AENOR team to ensure that our stations are always perfectly prepared to give you the best possible service in each and every one of your purchases.
The certification process to which we subject our stations is very demanding because we do not want to fail you, we want to always live up to your expectations and your needs. In each and every one of the more than 3000 stations that we put at your service."

María Mordt Rodríguez
Senior Customer Experience Manager at Repsol

AENOR Commercial Quality Mark

The AENOR Commercial Quality certificate represents a differentiation from the competition and recognition by customers.

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The UNE 175001-6 standard is an effective tool that reinforces the competitiveness of service stations and implies the commitment of all stations to continuous improvement. In this way, the certification must be renewed, season by season, every 3 years.

The standard evaluates numerous aspects inherent to the activity carried out by service stations, such as:

  • Staff competence and training
  • Courtesy and image of the staff
  • Customer Understanding
  • Responsiveness
  • Communication
  • Reliability and credibility
  • Cleaning and operation of its facilities (exterior, interior, bathrooms, washes and all types of complementary services provided)
  • Security

The certification process

To obtain this certificate, each Service Station is visited by the AENOR audit team who, as an anonymous customer and without prior notice, verifies the aspects related to customer service in the UNE 175001-6 standard for "Quality of Service in Service Stations". The auditor buys product (refuelling or in-store purchase) and makes a complete observation of the process using the Mystery Shopper technique.

Next, the auditor identifies himself to the Service Station staff to  verify the other aspects of the UNE 175001-6 standard that do not require the anonymity of said personnel, including cleaning, operation, station procedures, etc.

AENOR Certificate Commercial Quality for REPSOL Service Stations

We visited the Repsol de Saceruela Service Station in Ciudad Real, one of the service stations that have obtained the AENOR Commercial Quality certificate.

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Benefits of Certification

  • A fundamental tool to ensure a homogeneous level of quality among all service stations
  • Guarantee of differentiating service compared to the competition
  • Recognition by customers with the AENOR mark
  • Priority focus: Improving the user experience at stations
  • Increased customer satisfaction
  • It demonstrates the commitment to continuous improvement and excellence before customers
  • It provides security and generates greater trust in the public

Industries and expertise

Related Industries

This certification is applicable to the activity of sales, additional services and complementary services in commercial establishments considered as small businesses.

The UNE Standard is 175001 valid for many commercial activities, although there are four sectors that have their own specifications: opticians, florists, butchers, fishmongers or service stations. The standard was drawn up within AENOR, the entity legally responsible for the development of technical standards in Spain and had the participation and consensus of the sector. It also collected the opinions of consumers.

Our experience

AENOR began certifying commercial quality in 2009, and is currently the leading certifier in commercial quality.

Find out more by watching the video

AENOR. Repsol Quality of Service

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Experience the quality of our services

These badges on the shop windows, furniture, advertising or brochures of REPSOL service stations show the achievement of the AENOR Commercial Quality certificate, which represents a differentiation from the competition and recognition by customers.