Resumen:
DIN ISO 20488 provides requirements and recommendations for the principles and methods for review administrators to apply in their collection, moderation and publication of online consumer reviews. DIN ISO 20488 is applicable to any organization that publishes consumer reviews online, including suppliers of products and services that collect reviews from their own customers, a third party contracted by the supplier, or an independent third party. It is recognized that the different processes related to the collection, moderation and publication can at various times be performed by different organizations. This document is applicable to reviews published online, collected by any methodology.
Keywords:
Consumer information, Consumer interests, Consumers, Customer satisfaction, Customers, Data collection, Data exchange, Decision tools, Decision-making, Definitions, E-commerce, Enterprises, Evaluations, False alarm, Feedback, Information interchange, Internet, Internet portal, Market research, Moderators, Online, Online portal, Online services, On-line systems, Organization, Platforms, Principles, Providers, Public opinion polls, Publications, Quality assessment, Recommendation, Responsibility, Services, Specification (approval), Suppliers, Trusted, User, Weighting system